Going green is good for the planet. Unfortunately, a growing number of businesses have discovered that making green claims that aren't true can also be good for their bottom lines. So how can you tell the difference between a product that's really environmentally friendly and one that's simply been "greenwashed" to look appealing to eco-conscious consumers?
EcoMart® offers an easy way to make smart, truly green buying choices: ecoPointsTM.
We use ecoPointsTM to rate all the great products featured in EcoMart® based on their ability to help you reduce your ecological footprint. Each item is scored on a scale of 1 to 5, with a 5 representing the greatest potential for long-term environmental benefit. ecoPointsTM have nothing to do with an item's cost. They're not a discount either. They're there to help you shop with confidence and to know that the products you choose are in fact good for the environment.
For example, consider EcoMart®'s Zero H2O® DriWash ($17.95). While it's relatively inexpensive, it has a high ecoPoints score of 5, thanks to its huge potential for reducing water waste.
Or check out The Beer Machine® and ecoBeer Mixes®. Both promise significant environmental benefits to our community members who enjoy imbibing the occasional beer. Think about it: if we made all our beer at home, there'd be no bottles or aluminum cans to return or recycle (or, worse still, throw away). We'd also reduce the carbon emissions associated with shipping beer from the brewery, refrigerating beer in stores, and so on. That's why these amazing in-home craft products carry ecoPoint scores of 4 and 5, respectively.
ecoPoints are designed to let you know that our products truly are good for the planet - no greenwashing here. The higher an item's ecoPoint score, the greener you know it is.
Buying from EcoMart® can help you go greener in another way, too: every time you purchase an EcoMart® product, you can choose which planet-friendly charity will receive a donation of 10 percent of what you've spent. If you want to give back even more, you can also go to our store and buy Carbon Offsets. These help support tree-planting projects and other carbon-reducing efforts around the world.
